Details of the project
- Date:
- Industry: Torabika cappuccino
Professional video creation for torabika
The Brand’s Challenge
Torabika wanted to penetrate the competitive coffee market in Kurdistan, Iraq, and stand out among rivals. Competitors focused on promoting quality, taste, and aroma, making differentiation challenging.
My Solution
Instead of highlighting quality like competitors, I emphasized an emotional value: the instant mood boost Torabika provides. I positioned it as more than coffee—a product that uplifts spirits. To convey this, I developed a TV commercial showing how Torabika transforms consumers’ moods. The ad was tailored for local networks.
The Outcome
The campaign received positive feedback, increasing Torabika’s sales by 35%. It secured a strong market presence, distinguishing itself as coffee that offers more than great taste.
